Foreign Link Exchange

Posted in: Blog, SEO by NORBERG on June 2, 2010 | No Comments

Everyday… EVERYDAY we get barraged with emails from people asking to exchange links. 1 in 10,000 is legitimately considered by our company. Why? This is our most common form of email:

Why will we not accept this?
1. It looks EXACTLY like 9,000 of the 10,000 we get every month. It’s obviously automated, which means we’d be added to a list with 1,000 other unrelated sites.
2. The company has absolutely no relevance to our clients. Why would an art website link to a pool builder?
3. There’s more, but I won’t waste the time.

The other email we get a lot is from people with REALLY poor English. We’re as guilty as the next company for occasional grammar and spelling mistakes, but the emails we get are far beyond a simple mistake. These guys have no right to be asking for links. What kind of a website do they have if their emails suck this bad?

Anyway, that’s how we feel. This won’t change anything. The same schmucks will keep annoying us, because they certainly wouldn’t go to the lengths of actually reading someone’s site before asking to link to it.

THE SEO MAGIC BULLET

Posted in: Maui, SEO by NORBERG on May 24, 2010 | 2 Comments

A quick note:

We are VERY regularly asked the question, “So what is the secret of getting your sites to #1 in Google?” As we begin to try and explain in the most simple way possible, we’re interupted. “So, there’s no magic bullet? Some kind of way to cheat the system?” Yes, there is. But it won’t get you long lasting results.

For Those that are genuinely interested, THERE IS NO MAGIC BULLET! Just like anything else in this world, if you want to be successful, it takes a lot of work… a lot of smart work.

So please, if you’re looking for a way to cheat your way to the top, please don’t think that online marketing and SEO are the way to do it. It ain’t easy. Aloha!

Adding Maps to your website

Posted in: Blog, Maui, SEO, Web Design by NORBERG on March 24, 2010 | 1 Comment

We recently worked on a website for a client when we realized that it needed help when it comes to the map. The client is a furniture company in Maui, and it had a map built most likely by the original web designers. The map is unclear, too small, and very hard to find:
Original Map

We took the liberty of building and adding a new map to the site, found from a prominent link within the top navigation (as well as adding the written address to the bottom of every page:
New Map

This helps people find your store, and it also helps search engines know your physical location.

The moral of this story: If you have a brick and mortar business, you need to make the address location prominent. Adding an interactive Google Map is even better.

We Plant Trees

Posted in: Blog, SEO, Web Design by NORBERG on June 24, 2009 | 1 Comment

We’ve planted over 100 trees since June!

Other than the energy we use for our computers, we’re a pretty green web firm. We Recycle everything, invest in Solar Energy, and now we’re starting to Reforest the Brazilian Atlantic Forest. We’re doing it ten trees at a time. Read more…

Are you some kind of wizards?

Posted in: Blog, SEO by NORBERG on May 27, 2009 | No Comments

SEO? Are you some kind of Wizards?

Yes… Successful professional SEO’s (Search Engine Optimizers) have a lot in common with wizards. With an inordinate amount of time put into research and testing, we are both able to perform magic. There’s a reason why wizards have the long white beards. It takes Read more…