2024 State of the Group

Hawaii Web Group’s year in review – By Chris Norberg, Project Manager | JANUARY 8TH, 2025

Another tough year on Maui. The island had a strong first half of 2023, then a very challenging rest of the year after the fires.  Those challenges continued through 2024. We’re starting to see visitors come back, and as they begin to restore our economy, our messages of respect, reverence, and contribution are being heard.

(See the previous State of the Group 2023 report)

Some highlights from 2024:

• 1,642,140 active users – Last year we had double the traffic, but we also had a massive first 2 quarters, then for the last 2, everyone was visiting to learn more about the fires and recovery.  It was better than COVID, but still not huge. Still, we got in front of a lot of people!  
• 1,224,382 social followers – Our social following grew quite a bit!
• 49,103,693 impressions with 1,720,287 engagements on social media. With less people visiting the island, impressions and engagement have slowed. Again, still quite a few people checking out our content!
• This year, our focus is on consolidation, high-quality content, and building stronger relationships within our community.

What kind of traffic do our sites enjoy?

An overview of the past “active users” visiting our site (via GA4 Google Analytics.)

The tragic fires on Maui brought extra visitors, but not for reasons we wanted. We expect 2024 to come back to pre-disaster levels of traffic.

Hawaii Social Media

Hawaii Web Group’s social media following and current reach.

Our goal for 2024 is to maintain similar impressions and engagement. It’s not worth having an audience unless they truly care, so growth isn’t our goal for social.  

Our Audience

Hawaii Web Group websites’ audience by gender, age, location, device, as well as social media numbers.

Obviously, mobile continues to dominate usage. We’re rebuilding and combining some of our sites to make sure they offer the best mobile experience possible. Our audiences are a nice mix of locals and visitors of Hawaii.

2025 Goals

Consolidation of sites and social accounts to maximize our efforts along with exploring new technologies like Ai.  The world is changing faster than ever, and we recognize the opportunities!