2021 State of the Group
Hawaii Web Group’s year in review – By Chris Norberg, Project Manager | JANUARY 6TH, 2022
Things started with a bang this year and never slowed. It’s been a year of building back up while assessing our impact on the island. The majority of our clients are tourism-based, and we’re working on ways to continue serving them while finding ways to curb negative impact on our communities.
(Also see the State of the Group 2020 report)
Some highlights from 2021:
- 2,378,061 users – We more than doubled traffic to our sites this year (not surprising), and have had the most traffic in our 15 year history!
- 1,042,403 social followers – We finally got over the million mark! Not easily done when building REAL audiences of true fans organically.
- 420,530,994 impressions with 19,172,979 engagements on social media. We had a record year reaching fans on social media. Almost 1/2 a billion impressions equal a lot of eyeballs.
- Though we’re not counting it as part of Hawaii Web Group, we’ve partnered with MauiAccommodations.com and will be offering space to relevant clients soon. We’ve also taken back RoadToHana.com.
- We’re growing our traffic, site-strength, and social this year. That means more content and rebuilding sites. That being said, we don’t expect this to be a year of revenue-growth. Our focus will be strengthening the core of our platforms.
What kind of traffic do our sites enjoy?
An overview of the past and present annual absolute unique visitors (currently referred to as “users” by Google Analytics.)
This has been the best year we’ve had as far as traffic and engagement. Our goal is to keep this going, so we won’t be taking on too many new clients this year.
Hawaii Social Media
Hawaii Web Group’s social media following and current reach.
Explosive reach in 2021! Our goal for 2022 is to maintain similar impressions and engagement.
Hawaii Web Group websites’ audience by gender, age, location, device, as well as social media numbers.
Obviously, mobile continues to dominate usage. We’re rebuilding all of our sites to make sure they offer the best mobile experience possible. Our audiences are a nice mix of locals and visitors of Hawaii.
We’ll continue to rebuild our sites, rebrand social media and look for ways to have our impact be positive on our local communities.